Your company needs a brand, an image that looks good and will transmit your message loud and clear to any potential customer.
Weather that be on a business card, a leaflet, flyer or brochure. It needs to be powerful enough to keep people interested. A well presented and well designed logo will give that look of ultimate proffessionalism and leave the customer feeling confident that they have chosen the right company.
It can make the difference, between people taking you seriously or not at all.